We launched the LOCALiQ brand to bring our solutions from across the USA TODAY NETWORK under a cohesive brand, message, and look. This brand brought together solutions, resources, and campaigns under one umbrella, and the launch was a cross-team effort […]
View More
Content Marketing, Marketing, Website
In 2014, we undertook a major effort to relaunch multiple company blogs on a proprietary platform onto one single blog instance on a consolidated platform. I managed the project team, working on design concepts, site requirements, content architecture, data porting […]
View More
Content Marketing, Marketing, Website
We concepted, architected, and developed a new, dynamic resource center to feature a variety of types of content to equip local business owners, including videos, ebooks, guides, tutorials, infographics, how-tos, product information, events, articles, webinar recordings, and more. Our custom […]
View More
In 2015, we launched a new ReachLocal.com, featuring an all new look, feel, and company message. We completely overhauled the site structure, content, functionality, and developed a responsive website featuring an interactive tour, dynamic resource center, and more modern approach. […]
View More
Communications, Content Marketing, Marketing
We launched the Local Marketing Minute newsletter as a way to share our local marketing expertise with clients, contacts, employees, and other people interested in local online marketing. Our newsletter goes out once a month and features important blog posts, […]
View More