Communications, Content Marketing
As an experienced copywriter, ghost writer, and editor, I’ve written on a range of topics from digital marketing trends to social media, and from leadership to career growth and personal branding. I’ve written for publications like Entrepreneur, Chief Marketer, Marketing […]
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Launched social and trends video series powered by a cloud-based tool that colleagues from the newsroom used to produce quick-turn video production, reducing cost of short-form video production and enabling in-house team to quickly produce professional, timely videos for social […]
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Collaborated closely with marketing executives and my team to write the script and provide direction for development of brand value proposition video for LOCALiQ.
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Content Marketing, Marketing, Website
In 2014, we undertook a major effort to relaunch multiple company blogs on a proprietary platform onto one single blog instance on a consolidated platform. I managed the project team, working on design concepts, site requirements, content architecture, data porting […]
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Content Marketing, Marketing, Website
We concepted, architected, and developed a new, dynamic resource center to feature a variety of types of content to equip local business owners, including videos, ebooks, guides, tutorials, infographics, how-tos, product information, events, articles, webinar recordings, and more. Our custom […]
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Communications, Content Marketing, Marketing
We launched the Local Marketing Minute newsletter as a way to share our local marketing expertise with clients, contacts, employees, and other people interested in local online marketing. Our newsletter goes out once a month and features important blog posts, […]
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