As an experienced copywriter, ghost writer, and editor, I’ve written on a range of topics from digital marketing trends to social media, and from leadership to career growth and personal branding. I’ve written for publications like Entrepreneur, Chief Marketer, Marketing […]

Launched social and trends video series powered by a cloud-based tool that colleagues from the newsroom used to produce quick-turn video production, reducing cost of short-form video production and enabling in-house team to quickly produce professional, timely videos for social […]

Telling the story of our our customers have thrived was a key goal of the LOCALiQ brand. In these videos, we shifted the focus of the camera from our brand and onto the inspiring story of local businesses that are making a […]

We launched the LOCALiQ brand to bring our solutions from across the USA TODAY NETWORK under a cohesive brand, message, and look. This brand brought together solutions, resources, and campaigns under one umbrella, and the launch was a cross-team effort […]

Led team launch of new solutions brand, including an app, interactive websites, videos, messaging, and more to drive excitement around the brand and equip employees to share the story. Launched employee advocacy program to drive internal awareness and build community, […]

Collaborated closely with marketing executives and my team to write the script and provide direction for development of brand value proposition video for LOCALiQ.

In 2014, we undertook a major effort to relaunch multiple company blogs on a proprietary platform onto one single blog instance on a consolidated platform. I managed the project team, working on design concepts, site requirements, content architecture, data porting […]

We concepted, architected, and developed a new, dynamic resource center to feature a variety of types of content to equip local business owners, including videos, ebooks, guides, tutorials, infographics, how-tos, product information, events, articles, webinar recordings, and more. Our custom […]

In 2015, we launched a new ReachLocal.com, featuring an all new look, feel, and company message. We completely overhauled the site structure, content, functionality, and developed a responsive website featuring an interactive tour, dynamic resource center, and more modern approach. […]

We launched the Local Marketing Minute newsletter as a way to share our local marketing expertise with clients, contacts, employees, and other people interested in local online marketing. Our newsletter goes out once a month and features important blog posts, […]