Social & Trend Videos

Launched social and trends video series powered by a cloud-based tool that colleagues from the newsroom used to produce quick-turn video production, reducing cost of short-form video production and enabling in-house team to quickly produce professional, timely videos for social media and programs.

This was an exciting project, where I was able to directly apply an approach and adopt a tool from our seasoned storytelling team at the USA TODAY NETWORK to drive our content and storytelling programs for the LOCALiQ brand, including various social media platforms such as Instagram, LinkedIn, Twitter, Facebook, and YouTube, as well as internal communications projects. Leveraging this tool in addition to traditional video production teams and tools for more premium assets helped us considerably grow our video production capabilities on a budget.