5 Tips and Tools to help balance the pressures of digital with the opportunities of in-person at conferences.

Last week, I took a day off to celebrate. And by celebrate, I mean spend all day reading and avoiding housework. Not checking my work e-mail (which means only checking it twice), and trying to give myself permission to not […]

In case you missed the news, social media is officially mainstream! OK, so the announcement may not have you jumping up and down or ringing up everyone you know – not even grandma – because it hardly constitutes news. In […]

If you could go back and tell your college self one thing, what would it be? About work, about life, about love, about career, about anything? I’m speaking to a summer PR undergrad course, and though I’ve spoken to classes […]

Wanna become friends with the big guys? 1. Leave insightful comments on their blog. It’s probably not going to make you BFF, but it’s a step toward a relationship. You’ve got to get on a blogger’s radar screen before friendship […]

Most people’s journey into the blogosphere goes something like: lurker to commenter to blogger. In fact, there’s a concept called participation inequality that says that about 90% of people online fall into the first group, and about 0.1% of people […]

As I’ve mentioned before, one of the best ways to build relationships online is using a combination of three strategies: 1) Comments 2) Links and 3) Contact. I’ve promised my readers I’d get more into this Personal PR strategy, and […]