Social Media
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Tuesday, June 30th, 2009At Work
One thing I know right now about the world of work is this: it’s stressful.
No matter who you are or what you’re doing, I’m sure you can relate. There are certainly signs of hope in the economy, but reality is, not one of us is standing on completely solid ground.
And it’s hard in the [...]
What the Personal Branding Debate Can Teach Us about PR, Social Media & Ourselves
Friday, May 8th, 2009Every once in a while, I see some form of this debate roll around the social media sphere. It’s an interesting debate, carried through scholarly literature to the blogosphere to conversations I come across on Twitter.
The other night, I came across a group of my Twitter peers debating the relevance and authenticity of personal branding, [...]
25 Random Things You Don’t Want to Share Online. Even if you think it’s safe.
Friday, February 6th, 2009When it comes to your personal brand online, we’ve come a long way when it comes to transparency on the web. This is a great thing for making the web a more open and real place to form connections, network, and share ideas. But it can provide challenges and opportunities for unsavory things to be [...]
The Ultimate “Lost” Field Guide to Writing a Better Blog
Wednesday, January 21st, 2009I’ll admit it. I’m a Lost addict. Of the craziest kind. I’ve been counting down the days to today for months. I go nuts for message boards, dream up elaborate conspiracy theories, and hunt for obscure cultural references inside every episode to research while I watch. I’m pretty sure it drives my husband crazy.
But don’t [...]
Social Media Reality Check: How Deep is Your Brand?
Tuesday, October 28th, 2008In case you missed the news, social media is officially mainstream! OK, so the announcement may not have you jumping up and down or ringing up everyone you know – not even grandma – because it hardly constitutes news. In fact, research shows that 60% of web users access social networks at work. Social networking [...]
It’s Personal. It’s Business. Mad Men, Twitter, and Branding Online
Wednesday, August 27th, 2008Recently, a Twitter pal of mine noticed that the characters of AMC’s hit show Mad Men were Twittering. I had recently discovered the show and was just getting acquainted with the characters on DVD and was thrilled when @Don_Draper followed me. In a very organic way, many of the other characters soon followed. A few [...]
Putting the Meaning Back in Social Media
Friday, August 8th, 2008When it comes to social media, I’m so deep in, sometimes it’s hard to stop and think, are they getting what I’m saying? The reality struck me yesterday sitting in an Internet team meeting with a web developer. I was totally cruising along with the whole “single sign on” conversation until he started waxing philosophical [...]
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