Transparency

Business or Personal? Your New Media Rules

Sunday, August 9th, 2009

When it comes to personal branding and new media, there are countless examples of professionals, businesses, and individuals who have built popular and effective networks of followers, friends, and business contacts. As new media tools and strategies become an increasingly important part of the business world, PR, marketing, and communications professionals are adopting these tactics [...]

Where’s the Line? Professional Gets Personal for Women

Thursday, June 4th, 2009

In the world of personal branding, the emphasis on branding your name is understandably strong. One of the first steps to branding yourself online is always to snag your name’s URL – or the closest substitute you can find. To market yourself, your brand name, online, your best bet is to write, [...]

The Name Game: Transparency, Authenticity, and Being Your True Self

Saturday, November 10th, 2007

It wasn’t long into my blogging career that I realized all the profound implications of self-publishing through blogging. Informed of issues like popular blogger Kathy Sierra being stalked by a reader, I grappled with whether or not to use my real name, full name, any name at all, or even a pseudonym. These three posts [...]