Social Media

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Personal Social Responsibility & The Authentic Soul of Your Brand

Tuesday, March 2nd, 2010

In the world of public relations, social responsibility is a critical part of the heart of a brand. It’s an important way for organizations to connect with and give back to the communities they do business in. It’s a popular tactic for mega-corporations all the way to small businesses. When it comes to personal brands, [...]

The Power of Presence: My Top 33 to Follow from Blog World 2009

Tuesday, October 20th, 2009

There’s nothing like meeting in the first person for building relationships and sharing ideas. So I’m kicking off my Blog World coverage first things first - with the people who truly made my first trip to this conference truly meaningful. From pulling up a corner of carpet together in some packed out panels, to big [...]

12 Daily Must-Dos for PR & New Media Pros (Plus a Challenge)

Thursday, September 10th, 2009

In my new role, social media is officially a part of my title. And so is managing. These two things along would be plenty to fill the week, but right now, the demands of time mean there’s also a lot more on my plate. Since corporate communications is the other part of my job, I [...]

5 Lessons for Moving into Management

Tuesday, August 25th, 2009

Last week, I took a day off to celebrate. And by celebrate, I mean spend all day reading and avoiding housework. Not checking my work e-mail (which means only checking it twice), and trying to give myself permission to not check in on my team.
It was my first day off since moving into management.
Don’t worry, [...]

Business or Personal? Your New Media Rules

Sunday, August 9th, 2009

When it comes to personal branding and new media, there are countless examples of professionals, businesses, and individuals who have built popular and effective networks of followers, friends, and business contacts. As new media tools and strategies become an increasingly important part of the business world, PR, marketing, and communications professionals are adopting these tactics [...]

Integrity Matters Everywhere

Tuesday, June 30th, 2009

At Work
One thing I know right now about the world of work is this: it’s stressful.
No matter who you are or what you’re doing, I’m sure you can relate. There are certainly signs of hope in the economy, but reality is, not one of us is standing on completely solid ground.
And it’s hard in the [...]

What the Personal Branding Debate Can Teach Us about PR, Social Media & Ourselves

Friday, May 8th, 2009

Every once in a while, I see some form of this debate roll around the social media sphere. It’s an interesting debate, carried through scholarly literature to the blogosphere to conversations I come across on Twitter.
The other night, I came across a group of my Twitter peers debating the relevance and authenticity of personal branding, [...]

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