Personal Branding

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Social Media Reality Check: How Deep is Your Brand?

Tuesday, October 28th, 2008

In case you missed the news, social media is officially mainstream! OK, so the announcement may not have you jumping up and down or ringing up everyone you know – not even grandma – because it hardly constitutes news. In fact, research shows that 60% of web users access social networks at work. Social networking [...]

It’s Personal. It’s Business. Mad Men, Twitter, and Branding Online

Wednesday, August 27th, 2008

Recently, a Twitter pal of mine noticed that the characters of AMC’s hit show Mad Men were Twittering. I had recently discovered the show and was just getting acquainted with the characters on DVD and was thrilled when @Don_Draper followed me. In a very organic way, many of the other characters soon followed. A few [...]

Putting the Meaning Back in Social Media

Friday, August 8th, 2008

When it comes to social media, I’m so deep in, sometimes it’s hard to stop and think, are they getting what I’m saying? The reality struck me yesterday sitting in an Internet team meeting with a web developer. I was totally cruising along with the whole “single sign on” conversation until he started waxing philosophical [...]

Personal PR & Identity Confessions of a Bride-to-Be

Saturday, April 5th, 2008

Lately, I’ve been feeling like a lot of all the customs involved with “getting married” in America are nothing short of a big, pointless, hassle, consumerism at its most effective, emotionally-clad best. Internationally or unintentionally set in the way of well-intentioned brides to keep us from thinking deeply about the larger issues women face when [...]

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