Personal Branding

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Personal Social Responsibility & The Authentic Soul of Your Brand

Tuesday, March 2nd, 2010

In the world of public relations, social responsibility is a critical part of the heart of a brand. It’s an important way for organizations to connect with and give back to the communities they do business in. It’s a popular tactic for mega-corporations all the way to small businesses. When it comes to personal brands, [...]

5 Lessons for Moving into Management

Tuesday, August 25th, 2009

Last week, I took a day off to celebrate. And by celebrate, I mean spend all day reading and avoiding housework. Not checking my work e-mail (which means only checking it twice), and trying to give myself permission to not check in on my team.
It was my first day off since moving into management.
Don’t worry, [...]

Business or Personal? Your New Media Rules

Sunday, August 9th, 2009

When it comes to personal branding and new media, there are countless examples of professionals, businesses, and individuals who have built popular and effective networks of followers, friends, and business contacts. As new media tools and strategies become an increasingly important part of the business world, PR, marketing, and communications professionals are adopting these tactics [...]

Where’s the Line? Professional Gets Personal for Women

Thursday, June 4th, 2009

In the world of personal branding, the emphasis on branding your name is understandably strong. One of the first steps to branding yourself online is always to snag your name’s URL – or the closest substitute you can find. To market yourself, your brand name, online, your best bet is to write, [...]

What the Personal Branding Debate Can Teach Us about PR, Social Media & Ourselves

Friday, May 8th, 2009

Every once in a while, I see some form of this debate roll around the social media sphere. It’s an interesting debate, carried through scholarly literature to the blogosphere to conversations I come across on Twitter.
The other night, I came across a group of my Twitter peers debating the relevance and authenticity of personal branding, [...]

What Defines You

Tuesday, April 7th, 2009

A lot of things in life can define us. How we spend our time, the things we do for a living, who we surround ourselves with, our realized and unrealized dreams
I’ve been thinking a lot lately about exactly what it is that defines things. Me, for example. I think a lot about what it is [...]

25 Random Things You Don’t Want to Share Online. Even if you think it’s safe.

Friday, February 6th, 2009

When it comes to your personal brand online, we’ve come a long way when it comes to transparency on the web. This is a great thing for making the web a more open and real place to form connections, network, and share ideas. But it can provide challenges and opportunities for unsavory things to be [...]

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