Authenticity

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Personal Social Responsibility & The Authentic Soul of Your Brand

Tuesday, March 2nd, 2010

In the world of public relations, social responsibility is a critical part of the heart of a brand. It’s an important way for organizations to connect with and give back to the communities they do business in. It’s a popular tactic for mega-corporations all the way to small businesses. When it comes to personal brands, [...]

Business or Personal? Your New Media Rules

Sunday, August 9th, 2009

When it comes to personal branding and new media, there are countless examples of professionals, businesses, and individuals who have built popular and effective networks of followers, friends, and business contacts. As new media tools and strategies become an increasingly important part of the business world, PR, marketing, and communications professionals are adopting these tactics [...]

What the Personal Branding Debate Can Teach Us about PR, Social Media & Ourselves

Friday, May 8th, 2009

Every once in a while, I see some form of this debate roll around the social media sphere. It’s an interesting debate, carried through scholarly literature to the blogosphere to conversations I come across on Twitter.
The other night, I came across a group of my Twitter peers debating the relevance and authenticity of personal branding, [...]

Say it Anyway

Tuesday, March 31st, 2009

Sometimes, nothing’s what you want to say.
I’m sitting here now, listening to hail tap onto concrete outside, to thunder passing into the distance, as the rain fades, wondering why that worries me.
Growing up, I used to write. Was it a passion or an obsession? I don’t remember.
I do remember that I had no audience. But [...]

It’s Never Too Late (Or, It’s Always Too Late, So Stop Worrying About it Already)

Wednesday, March 18th, 2009

Here’s the thing: That guy over there already wrote the post you were thinking about. Someone applied for that job, registered that domain, reached out to that influencer, entered that contest, landed that client, invented that product, wrote that book.
So what?
Revelation
I have just realized that, for some reason, I am always having the same revelations.
About [...]

25 Random Things You Don’t Want to Share Online. Even if you think it’s safe.

Friday, February 6th, 2009

When it comes to your personal brand online, we’ve come a long way when it comes to transparency on the web. This is a great thing for making the web a more open and real place to form connections, network, and share ideas. But it can provide challenges and opportunities for unsavory things to be [...]

Social Media Reality Check: How Deep is Your Brand?

Tuesday, October 28th, 2008

In case you missed the news, social media is officially mainstream! OK, so the announcement may not have you jumping up and down or ringing up everyone you know – not even grandma – because it hardly constitutes news. In fact, research shows that 60% of web users access social networks at work. Social networking [...]

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