In the world of public relations, social responsibility is a critical part of the heart of a brand. It’s an important way for organizations to connect with and give back to the communities they do business in. It’s a popular […]

When it comes to personal branding and new media, there are countless examples of professionals, businesses, and individuals who have built popular and effective networks of followers, friends, and business contacts. As new media tools and strategies become an increasingly […]

Every once in a while, I see some form of this debate roll around the social media sphere. It’s an interesting debate, carried through scholarly literature to the blogosphere to conversations I come across on Twitter. The other night, I […]

Sometimes, nothing’s what you want to say. I’m sitting here now, listening to hail tap onto concrete outside, to thunder passing into the distance, as the rain fades, wondering why that worries me. Growing up, I used to write. Was […]

Here’s the thing: That guy over there already wrote the post you were thinking about. Someone applied for that job, registered that domain, reached out to that influencer, entered that contest, landed that client, invented that product, wrote that book. […]

When it comes to your personal brand online, we’ve come a long way when it comes to transparency on the web. This is a great thing for making the web a more open and real place to form connections, network, […]

In case you missed the news, social media is officially mainstream! OK, so the announcement may not have you jumping up and down or ringing up everyone you know – not even grandma – because it hardly constitutes news. In […]