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Study: How Does Social Media Affect Trust Between PR and Journalists?

By Tiffany Monhollon

I’m excited to announce that I am in the midst of conducting a study on the affect that the professional use of social media has on trust between public relations practitioners and journalists. As a part of this research project, I will be creating a research report that will be publicly available once enough responses have been collected to analyze – and to reach that goal, I need your help!

There are two ways you can help me make this project successful:

1) Take the survey.

If you work as a journalist or reporter or as a public relations or communications practitioner, please consider becoming a part of the research sample by taking the survey below. The survey is completely anonymous, and there are separate survey links for journalists and public relations practitioners. The surveys are identical other than that the questions are respective to each field so the data can be compared accurately (i.e. one refers to journalists, the other to public relations practitioners). Other than these terms being different, the surveys are the same.

Survey Link For Journalists:
Survey Link For PR Practitioners: http://www.surveymonkey.com/s/surveypr

2) Spread the word.

Please help me spread the word about this study – regardless if whether or not you can participate in it! Feel free to e-mail, blog, tweet, or share the link to this post on Facebook, especially if there are public relations or journalism professionals in your network who may find this study to be of interest.

Time is of the essence, so I want to thank each and every person who helps me generate a great turnout for this study in advance!

Let’s put the power of social media to work!

If you have any questions, feel free to contact me at tiffanymonhollon at gmail dot com or fill out the contact form on the about page of this site.

By Tiffany Monhollon | November 7, 2010

Topics: Uncategorized |

7 Responses to “Study: How Does Social Media Affect Trust Between PR and Journalists?”

  1. Matthew Hurst Says:
    November 9th, 2010 at 2:34 am

    Great job with the survey Tiffany! As a recent graduate myself, I think you accurately understand the challenges of PRs and Journalists using Twitter to build and foster relationships.

    I think you asked some smart questions, although I was confused by asking survey participants to recall how long and how many times PRs use social media per day. In my line of work, my browser is open all day long, with Twitter management tools holding a tab in the browser. And we know through behavioral measurement that people spend more time online than they recall later. I think these are important questions in considering actual use vs claimed use.

    Anyway, Good luck with the survey and I’m looking forward to reading your results!

  2. Kristina Summers Says:
    November 19th, 2010 at 9:06 pm

    just took your survey - great job! Great questions! Trust is such a big deal and one I am dealing with while updating my annual report ” Social Media and Wildlife Conservation Agencies” - which is kind of a manual I write each year for work. One of the new chapters this year specifically deals with building trust with our media contacts, primarily as it relates to crisis communications - since that is an area we deal with on a regular basis being a government agency. Mind if I share your survey with my colleagues? I think they would take an interest in it. :)

  3. Tiffany Monhollon Says:
    November 20th, 2010 at 3:57 am

    Matthew & Kristina - Thanks so much!

    Kristina - please feel free to share with your colleagues. I hope it adds value!

  4. Hamed Says:
    March 10th, 2011 at 3:14 am

    Hey, i participated on your survey and hope to read the results soon. All the best. Hamed

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    April 17th, 2013 at 11:43 pm

    I don’t even know how I ended up here, but I thought this post was good. I don’t know who you are but definitely you’re going to a famous blogger if you are not already ;) Cheers!

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