I’m excited to announce that I am in the midst of conducting a study on the affect that the professional use of social media has on trust between public relations practitioners and journalists. As a part of this research project, I will be creating a research report that will be publicly available once enough responses have been collected to analyze – and to reach that goal, I need your help!

There are two ways you can help me make this project successful:

1) Take the survey.

If you work as a journalist or reporter or as a public relations or communications practitioner, please consider becoming a part of the research sample by taking the survey below. The survey is completely anonymous, and there are separate survey links for journalists and public relations practitioners. The surveys are identical other than that the questions are respective to each field so the data can be compared accurately (i.e. one refers to journalists, the other to public relations practitioners). Other than these terms being different, the surveys are the same.

Survey Link For Journalists:
Survey Link For PR Practitioners: http://www.surveymonkey.com/s/surveypr

2) Spread the word.

Please help me spread the word about this study – regardless if whether or not you can participate in it! Feel free to e-mail, blog, tweet, or share the link to this post on Facebook, especially if there are public relations or journalism professionals in your network who may find this study to be of interest.

Time is of the essence, so I want to thank each and every person who helps me generate a great turnout for this study in advance!

Let’s put the power of social media to work!


Image © 2011 Quinn DombrowskiFlickr | CC-BY-SA | via Wylio